Understanding holiday trends with Twitter

Transforming customer experience without a single survey.

When one of the nation’s largest retailers wanted to understand seasonal trends within their customer base, they turned to Luminoso to analyze large-scale social media data. Luminoso provided the retailer with new understanding of winter holiday trends, empowering them to:

  • Increase brick & mortar sales through improved inventory management
  • Enhance in-store experience and decrease losses to online competitors
  • Overhaul advertising strategy and messaging
  • Tailor engagement on social media outlets
  • Engage in real time marketing
  • Gain unparalleled understanding of product and brand perception