Case Study: GlaxoSmithKline discovers sources of parental unease

Using unstructured data to understand key drivers and motivations

GlaxoSmithKline (GSK), a global healthcare company, approached Luminoso to better understand public perception and trust around vaccines. During a time of noticable spikes in measles cases, GSK needed to understand motivating factors behind parental decisions to vaccinate their children so that they could respond appropriately. Download this case study to learn how Luminoso helped GSK uncover these insights.