Case Study: Why and how shoppers select retailers

Analyzing customer feedback to find the reasons behind shoppers' choices

In the fast-paced world of retail, the secret to attracting and retaining customers is constantly changing. Still, there are fundamental drivers of customer satisfaction - or dissatisfaction - that lead shoppers to choose one store over another. Luminoso partnered with a mobile survey provider to analyze shopper feedback and identify the root drivers behind their store selection and satisfaction. Read this case study to learn what makes shoppers tick.