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On December 10, 2010, Luminoso was founded over a few festive beverages at an MIT holiday party. Since then, we’ve continued to grow and expand – all while having just as much fun as we did when we started. Check out this infographic to see just how much we’ve changed!

Fall weather is already starting to set in here in Cambridge – so, naturally, we scheduled as many conferences as we could down South and out West. (Your resident blogger is a California native and may have shamelessly campaigned for as many San Francisco events as possible … ) We’ll be going to five events … Read more

Why should Olympic athletes have all the fun when it comes to setting records and pushing the boundaries of what’s possible? Here at Luminoso, we’re constantly researching new ways to help our clients more quickly, easily, and accurately understand their customers. With that, we are proud and excited to unveil the next generation of the … Read more

We’ve been doing a lot of tracking and analysis recently during the preliminary months of the Presidential Election. From the Republican Circus to the Democratic (er, Hillary) PR foibles, there has been no short of conversation across social media, especially the Twittersphere. Most notably, it seems that the Donald has evoked the most emotional and … Read more

So I was watching For a Fistful of Dollars last night and thought about all the awesome things that make the heroes of Westerns so fun to watch. And then I applied it to how we distill the Voice of the Customer here at Luminoso, and I was amazed to discover that we are a … Read more

Tonight, President Obama gives his State of the Union address. It’s that time of year when we reflect on where the country is going, and then gossip about who in the audience made a faux pas on national TV, invent drinking games, and start up text analytics software. The SotU address is a pretty good … Read more