An introduction to sentiment analysis

An introduction to sentiment analysis: The science and method behind understanding emotion

From reviews, to surveys, to support tickets… ways for people to communicate their feelings about your products and services are everywhere. But to truly understand what they’re trying to tell you, your analytics tools must grasp the innate nuance in human emotion. The ability to automate sentiment analysis is crucial for making critical decisions, quickly spotting issues, and monitoring your brand image. 

Watch this on-demand webinar featuring Luminoso’s science experts to learn about:  

  • The science and method behind sentiment analysis
  • The current state and recent advances in sentiment
  • The difference between document-level and concept-level sentiment - What’s really possible when it comes to understanding emotion in text