Using social media to uncover holiday retail trends

When one of the largest retailers in the USA needed to understand seasonal trends in their customer base, they turned to Luminoso Compass to analyze large-scale social media data. Compass collected, categorized, and tracked thousands of tweets during the winter holiday season to help the retailer better understand their customers, needs and adjust their offerings.

Read the case study to see how Luminoso:

  • Uncovered the key topics of customer conversation on social media
  • Identify particularly popular products that the retailer was able to promote to drive additional foot traffic and revenue
  • Understand general holiday discussion topics on social media in order to craft more relevant marketing messaging