Uncovering holiday shopping trends with text analytics

In this report, learn how one leading retailer partnered with Luminoso to analyze consumer social media posts, uncovering real-time insight about how people celebrate, experience, and shop during the holiday season. With text analytics, the retailer:

  • Uncovered key topics of customer conversation
  • Identified popular products to promote to drive additional foot traffic and revenue
  • Better understood general holiday discussion topics to inform timely, relevant messaging