Technology has transformed the way businesses used to operate. One of the most amazing and groundbreaking technologies so far is Artificial Intelligence. It’s not limited to conventional boundaries. It provides new ideas and solutions to the problem.
In 2023, the AI market experienced exponential bloom. In 2024, the market for AI will expand even more and become an integral part of different industries. AI is truly changing the way we interact with technology.
It’s used in every industry, from healthcare to finance, education to gaming, marketing to social media. In this article, we’ll share the top 13 applications of artificial intelligence that you must know. You can use this data and implement it creatively in your business.
So, let’s dive into it.
What is Artificial Intelligence?
Artificial Intelligence, also known as AI, is the development and training of systems and machines so they can perform tasks that heavily require human intelligence. But how’s that possible?
It’s possible because numerous algorithms and systems ensure that machines perform optimally. Not only this, it stimulates cognitive functioning, which includes:
- Comprehensive understanding of natural language
All this and much more is possible because of AI. It primarily replicates human intelligence. Here’s a glimpse of how it works.
Analyzes data → Recognizes patterns → Makes informed decisions
Remember, a complex step-by-step procedure goes on the back end. We have provided just a glimpse of the overall process.
Top 13 Applications of Artificial Intelligence In 2024
Now that you know what artificial intelligence is and how it works, let’s dive deeper and see its practical applications.
1. Providing Exceptional Experience To Users In E-Commerce
Old methods to increase sales and become your customer’s favorite aren’t ineffective. In e-commerce, you’ve to use interactive techniques. AI has provided that opportunity to the e-commerce industry. Do you know how?
It’s through three primary ways.
- Personalized shopping for customers.
- AI assistants to handle queries.
- Reduces cases of fraudulent purchases.
Implementing AI gives the customer a unique and memorable shopping experience. Let’s understand it with an example.
Suppose a customer visits your clothing shop to purchase leggings. Now, AI will nurture this lead to order more items by showing products relevant to their interests, human behavior and preferences. It increases customer loyalty and engagement. So when they see your products, they’ll say:
That’s exactly what I want.
They can get quick answers from AI chatbots. Wide range of e-commerce companies are already using this technology.
Not only this, it also contributes to fraud prevention. It smartly analyzes usage patterns and ensures a safe environment for customers’ online payments.
2. Better Education With AI
Education is one of the most important sectors which should never be ignored. AI is also incorporated in this industry in a very unique manner. It helps in:
- Automating mundane administrative tasks.
- Formulating smart content for students.
- Personalized deep learning experience for students.
Through AI, educators can automate their non-educational tasks and shift their focus towards helping students.
Not only this, it helps create a smart content system for students. You can customize lectures, notes, videos, and textbooks and convert them into animations that provide students with a better learning environment.
The students will start taking an interest in their studies, and there’s a huge possibility that their grades might improve.
If a student is struggling in a specific subject, you can monitor their grades, create study plans, and set specific study reminders. All of this collectively contributes to making learning easier and more interactive.
3. Uplift Your Lifestyle With AI
There are several applications of AI in lifestyle. However, some of the most common ones are as follows:
- Usage of autonomous vehicles.
- Facial recognition systems.
- Easy spam filtering.
Now, let’s understand each of these.
You might already know leading automobile manufacturers like Toyota, Audi, and Tesla. But you’ll be surprised to hear that they are also using AI.
Do you know how?
With the help of AI, these vehicles can easily identify obstacles, vehicles, and traffic on the road. Not only this, it also avoids accidents and makes smart decisions.
Do you know why some of the emails end up in spam?
It’s because of AI. It filters all unnecessary emails to make your inbox safe and uncluttered. In short, it separates spam emails from legitimate emails.
Lastly, facial recognition technology. It has incredibly helped people, and it’s everywhere, from our smartphones to even stores. It’s also helpful for investigations and cases.
4. Everything’s Easy To Navigate With AI
A few years ago, you’d get lost if you didn’t know the exact street to reach the address. But that’s not the case anymore.
Because of the advancement of AI, navigation systems have made transportation and travel extremely easy. Some of the AI applications in this industry are as follows:
- Advanced GPS technology.
- Ease in ordering and operations in ride-sharing.
- Analyzes traffic and optimizes routes accordingly.
AI heavily relies on technologies such as Convolutional Neural Networks (CNN) and Graph Neural Networks (GNN) in this industry. It plays a major role in GPS accuracy. It provides a precise route to the user while showing different lanes, traffic, and potential hurdles.
Even companies like Uber are using this technology. It enables drivers to have all the real-time data in front of them. So customers can enjoy a quick and safe ride.
5. Innovation In Robotics Because Of AI
AI applications greatly assist every industry, and robotics is no exception. It empowers robots to perform tasks quickly and with high precision.
Here are some of the ways AI is used in this industry.
- Obstacle detection in real-time.
- Proper cleaning and maintenance of offices.
- Inventory management with maximum accuracy.
Obstacle detection on time is extremely important in robotics. That’s where AI is of extreme help. It enhances the ability of robots to ensure safe navigation. Due to this, robots can safely be used in various applications.
You might wonder, AI and cleaning?
The robots have advanced AI sensors that detect spaces that require cleaning. After identification, it performs the task of cleaning.
Even in inventories, AI-driven robots are used to organize and locate products. It reduces the need for manual intervention and reduces the costs as well.
6. Streamline Your HR System By Using AI
Recruiting and management is an extremely important part of every industry. A small mistake can be fatal for the business. Here are three ways AI applications are assisting HRs:
- Detailed analysis of candidates.
- Automated process of interview.
- Surveys for employee engagement.
With AI software, you can analyze a candidate’s intelligence level and determine if they fit a specific role perfectly. Here’s how this process works.
Suppose you use AI-powered software. You’ll simply publish a post regarding your job. Now, all the candidates will send you their resumes. Instead of manually checking them, you can get help from this software and speed up the hiring process. After evaluating the candidates, it’s time for a meeting. You can even automate it by using chatbots and virtual assistants. It’s an advanced form of screening process.
Now that you’ve hired the employee, it’s time to take their feedback. You can use employee engagement surveys to identify your employees’ patterns and sentiments. It helps in measuring the satisfaction level of your employees.
7. With AI, You Don’t Need To Compromise On Your Health
Health is a primary right of every human being. AI is improving this sector to ensure that the best healthcare is provided to everyone. Here are some healthcare AI applications:
- Detects disease and suggests how to prevent it.
- Cancer cell identification.
- Drug discovery and its development.
You might wonder how that even works.
The AI algorithm analyzes your medical data, including your reports, x-rays, and prescriptions. After carefully analyzing, it detects the disease. Once the disease is identified, AI provides a plan for how to overcome the disease.
Several researchers have successfully employed a system to identify and analyze cancer cells with the help of AI. The procedure has maximum accuracy and helps in making personalized treatment plans. It has huge potential in drug discovery and how to treat these patients.
8. Boost Your Social Media Growth With AI
Big social media companies like Instagram, Facebook, and YouTube use AI. Before moving further, let’s look at the basic AI applications in social media growth:
- Content moderation.
- Advanced language sentiment analysis.
- Detects any deepfakes to secure privacy.
Content moderation is a crucial part of social media. It ensures that social media is a safe space for everyone and no one’s bullied.
Suppose there’s inappropriate content on Instagram that promotes violence. Then, Instagram AI will automatically detect and remove that content from the platform as soon as possible. It ensures a safe space online.
Not only this, but it’s a valuable tool for businesses. You can collect all the comments, reviews, and feedback of customers. Then, AI software is used to understand the sentiment of the content.
With technological advancement, many people are using deepfakes to gain quick success. However, this can be extremely dangerous. But with AI, the detection of deepfakes is easy. It reduces the amount of misleading content available on social media.
9. Maximum ROI In Marketing Because of AI
Are you worried about your marketing failing?
Do you want to gain maximum ROI using marketing strategies?
Then, you should try marketing AI applications. Here are some of them:
- Detailed predictive analysis of behavior and preferences of customers.
- Smart pricing plans.
- Customized email campaigns for customers.
Provide the datasets to AI, and it’ll assist in creating a strategy that will win your audience’s hearts. The AI will analyze purchasing decisions, patterns, and channels your audience likes the most.
But your audience won’t purchase if your prices are extremely high. So, how does AI help in that?
AI will analyze strategies your competitors are using and their success rates. It also considers factors such as demand and historical data.
Now, for the last push, you need to send emails and tell your customers about your product. Instead of using generic approaches, you can use AI to create customized email campaigns. Thus converting your email subscriber into a purchasing customer.
10. Secure Your Data Using AI
Keeping your data safe and secure is becoming more important than ever. Thanks to AI, advanced tools and applications can secure your data.
- Recognize unknown threats.
- Identifies flaws in the system quickly.
- Reduces threats and immediately responds.
AI uses two primary systems to identify unknown threats, i.e., anomaly detection and behavior analysis. This approach ensures a strong defense system against malicious attacks from hackers.
Not only this, it identifies the flaws in the system. In short, it secures your digital infrastructure.
11. Manage Finances Easily By Using AI
With AI, you can even manage your finances effectively. Here are some ways AI helps in this industry:
- Tracks the algorithm.
- Personalized advice for financing.
- Analysis for risk management.
AI algorithms contribute a lot to algorithm trading. With AI, you can measure the efficiency and responsiveness of market fluctuations. It leads to making advanced investment decisions.
You can also get financial advice from AI and measure the risk of specific investments.
12. Level Up Your Gaming Experience With AI
You can effectively elevate your gaming experience with AI. Here’s how AI assists in this:
- Creation of NPCs.
- Predict the behavior of other players.
- Increase in difficulty level of the game.
You can create non-player characters with AI algorithms to make the game more interesting. It improves the overall immersion of the game.
With AI, you can predict the patterns of the players and improve your gaming.
13. Chatbot Implementation Because Of AI
Customers hate waiting. Suppose a customer wants to purchase a t-shirt but wants to know if it’s available in a different color. How can they contact you?
How long will it take you to respond?
With AI, you can respond to your customer queries quickly. Not only this, it also offers:
- Multilingual support.
- Integrates with your CRM.
- Constant learning and improvement.
If a customer speaks Spanish but you don’t know how to speak it. How can you help your customer?
They offer multilingual support, which means they can cater to many customers. It can give you a huge competitive edge in the market.
You can integrate the data into CRM to provide valuable insights into customer interactions. Now, this collected data can be further used to improve the interactions and provide relevant answers to the customer.
Artificial intelligence is here to stay and make people’s lives easier. It offers innovative solutions to complex challenges.
But most importantly, it saves a lot of time and allows people to focus on more important tasks.
If you want to focus on improving your business or institution, using AI is important. Businesses that use AI are more likely to become successful because they delegate tasks properly. Adapting to these changes is crucial so you can outshine your competitors.