Computational Linguistics and the Wild West
And now, a word from Dmitry Grenader, Luminoso's Director of Product Management...
So I was watching For a Fistful of Dollars last night and thought about all the awesome things that make the heroes of Westerns so cool fun to watch.
And then I applied it to how we distill the Voice of the Customer here at Luminoso, and I was amazed to discover that we are a lot like good ole’ Clint (or at least the guys he portrays).
Don’t get me wrong, I do not mean we are above the law. But we did leave 1980’s style of rules and ontology creation behind - because those only allow you to find what you are looking for. Instead, we have embraced the vector-based models that deal with the world of customer feedback as it is, warts and all.
When you ride into a new town and the silence is eerie, and the saloon is very quiet and people are barely drinking - well clearly something is up. For us, to go with the vector-based approach, we have ConceptNet (of the MIT Media Lab fame) which models the world, and provides context. The sun is hot. Cats meow, they like milk, they dislike dogs, they are mammals. The context is everything and is what allows our software to get at concepts, and understand meaning. (btw - our software is street-smart, but we do have a few PhDs around)
Ready for anything
A true hero is ready for anything. Same with us - no matter what channel is thrown at us - email, reviews, social media, survey results - we can handle it. Also whether we need to read 200 or 200,000 documents we can do that without breaking a sweat.
What can I say, it is all about the grit. And not pulling any punches. And using live bullets. And ... ok ok, you get the picture. We don’t feed you some pseudo-analytics about amorphous “sentiment” - it is only the appearance of knowledge. We provide crisp and actionable insights that distill concepts, relationships and people’s emotional connections to them. Whether the good the bad or the ugly in the voice of your audience, you will be able to get it from Luminoso.
You have got to draw your gun quickly, and shoot first and true. Insights are only good if they are timely and you can do something about them or with them. Our processing is blazing fast and the analysis and insights are yours in real-time, to support your decision making.
So go ahead, be a hero.