Pros and Cons of AI in Marketing In 2024

Pros and Cons of AI in Marketing

Artificial Intelligence is used in almost every field. From writing to sales, customer service to programming, it dominates every field. It’s also doing wonders in making marketing efforts 10x for companies. It’s changing the way businesses interact with customers.  According to statistics, 42% of U.S., U.K., Indian, and Canadian marketers actively use artificial intelligence to … Read more

Marketing Analysts

Marketing Analysts develops custom market research solutions to address your important challenges, however complex or routine.

Discover customer needs and occasions with data-driven customer segmentation and clustering features to supercharge your marketing efforts.

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About This Partnership

We focus on strengthening the connection between brands and their customers by helping you craft more impactful messaging and create more fulfilling products — to engage a target population and persuade them effectively.

We recognize that each study, whether large or small, is unique. Our clients benefit from our custom approach and can take advantage of our full range of resources for every study.

Over the past 30 years, Marketing Analysts has conducted global research with a wide variety of Fortune 500 clients across many categories.

Reveal.ai

Reveal AI enables you to collect rich qualitative data at unprecedented speed & scale. 

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About This Partnership

Using conversational surveys, you can engage research participants at scale and probe for deeper insights in real-time. Ask open-ended questions and source the rich insights you need to drive business impact, without sacrificing speed or scale.

Austin Advocates With (AAW)

AAW LLC uses evaluation and facilitation as organizational tools for advancing racial justice on an interpersonal and systemic level. We specialize in both internal and externally focused evaluations.

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About This Partnership

Austin Advocates With (AAW) LLC is a Black and woman-owned small business that provides consulting services in culturally responsive and equitable evaluation (CREE) to organizations seeking to measure their progress in actualizing equity into their culture and impact.

Culturally responsive and equitable evaluation (CREE) is a holistic framework that integrates diversity, equity and inclusion at all stages. Unlike traditional approaches which may ignore them, CREE recognizes the importance of structural, cultural and contextual factors (e.g., historical, social, economic, racial, ethnic, gender) to evaluation.
In embracing a participatory process that centers the individuals most impacted, this approach aims to conduct evaluation not simply for communities, but with them.

Insights Nectar

Insights Nectar helps companies to unlock customer understanding from their data by blending, shaping, and framing multiple data sources, to create a meaningful foundation for actionable insights and improved return on investment (ROI).

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About This Partnership

Insights Nectar helps companies to unlock customer understanding from their data by blending, shaping, and framing multiple data sources, to create a meaningful foundation for actionable insights and improved return on investment (ROI). Whether business unit, functional team, stakeholder, or individual contributor, they enable businesses to surface actionable insights that drive decision-making, increase profitable sales, and improve operational performance. Insights Nectar guides companies through data purpose, interpretation, and storytelling, helping them win at the intersection of brands, customers, consumers, and digital. Turn your data into a revenue engine by using Insights Nectar, powered by Luminoso.

The Oregon Values and Beliefs Center (OVBC)

The Oregon Values and Beliefs Center (OVBC) is a non-profit organization dedicated to empowering communities in Oregon through independent, inclusive research that represents the diverse voices of all Oregonians.

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About This Partnership

The Oregon Values and Beliefs Center (OVBC) is a nonpartisan, nonprofit organization dedicated to conducting independent opinion research that captures the diverse perspectives of Oregonians. OVBC’s mission is to empower communities by providing accurate and inclusive research that reflects the voices of all Oregonians, regardless of their background or beliefs. The organization focuses on identifying common ground among the state’s residents to help guide collaborative actions on pressing issues such as economic opportunity, education, social justice, and environmental quality. Through ongoing studies, OVBC informs policymakers, leaders, and organizations, helping them make decisions that align with the values and beliefs of the broader community​.

Bright Data

Bright Data provides web data collection solutions, proxy networks, and AI-powered web scraping tools for comprehensive public web data access.

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About This Partnership

Bright Data is a web data platform that collects and structures web data at scale.

The robust, AI-assisted platform is used for market intelligence and data-backed decision-making.

Their tools assist in automating data collection and transforming unstructured web data into actionable insights, supporting clients across various industries to leverage public web data effectively for competitive advantage.

Voyage Advisory

Voyage Advisory specializes in enhancing customer experience and process improvements for large-scale enterprises, contact centers, and back office environments. Their services focus on optimizing processes, improving quality, reducing costs, and automating operations to achieve measurable performance improvements.

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About This Partnership

At Voyage Advisory, we specialize in providing top-tier AI consultancy services tailored to meet the unique needs of our clients. Our expertise spans across various sectors, where we help businesses innovate and grow by leveraging the power of artificial intelligence.

We are experts in comprehensive operational assessments, the development of AI adoption roadmaps, specifically designed for contact centers, back office areas, and the development of customer experience (CX) and employee experience (EX) programs. Our dedicated team is committed to enhancing operational efficiency and driving success through impactful AI solutions.

We are excited to collaborate with Luminoso, combining our strengths to offer even more robust and innovative solutions. Together, we aim to redefine the possibilities of AI-driven transformation.

For more information or to get in touch, visit our website at www.voyageadvisory.com or contact us at info@voyageadvisory.com.

Targa Consulting

A data and analytics leader with 20+ years of experience in the pharmaceutical industry and a passion for business performance management, leveraging expertise in technology and client relations to define and develop innovative and high impact solutions.

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About This Partnership

Targa Consulting Services, LLC specializes in strategic advisory for data and analytics, combining extensive industry experience with innovative approaches to technology and business intelligence. The firm is led by Jérôme Chabrillat, who has over two decades of experience in the pharmaceutical sector and a track record in leading data and analytics initiatives. Their services encompass developing and articulating data strategies, providing technology advisory, and enhancing data literacy within organizations. Targa Consulting aims to transform data-driven decision-making processes and foster a culture of data fluency in client organizations​.

The firm operates by understanding client needs, defining clear technology requirements, and creating enablement roadmaps to execute the envisioned strategies. They offer solutions that not only aim to accelerate insight and action but also focus on reducing operational costs significantly​.

KAPS GROUP

KAPS Group helps businesses harness the full potential of
unstructured text using Gen AI and text analytics. Whether you’re
starting out, scaling up, or need a managed service partner, our
expert consultants deliver fast, cost-effective solutions tailored to
your needs.

Interested in becoming a partner? Contact Us Today!

About This Partnership

While Gen AI has made waves publicly, enterprises often struggle to derive business value due to issues like hallucinations, lack of transparency, security, bias, and poor training data. Text analytics addresses all these challenges.

Our smarter, safer Gen AI begins by creating semantic resources such as taxonomies and knowledge graphs. These resources are used to automatically tag enterprise content for LLM training sets, and then incorporate into Gen AI
applications through advanced text analytics capabilities. This approach helps to address and mitigate Gen AI’s inherent flaws.

IBM

IBM Consulting’s watsonx practice brings expertise in the generative AI technology stack as well as domain and industry experience that can help accelerate clients’ business transformations

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About This Partnership

IBM Consulting’s watsonx practice brings expertise in the generative AI technology stack as well as domain and industry experience that can help accelerate clients’ business transformations. In the same way that we established our successful Hybrid Cloud services business built on the Red Hat® OpenShift® platform, IBM Consulting intends to be the leading consulting services provider for watsonx. Businesses are demanding AI that produces accurate and trustworthy results, can scale across clouds, and can be easily adapted to enterprise domains and use cases. Watsonx is designed to help them address those needs. Let’s put AI to work and make the world work better — together.
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Smart Insight

It features capabilities like natural language understanding AI and analytics, allowing for comprehensive data usage across organizations.

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About This Partnership

Smart Insight, operated by Uchida Yoko Co., Ltd., offers digital transformation (DX) tools like Mµgen. Mµgen integrates various data types, including IoT and big data, and supports visual data integration, AI-driven text analysis, and advanced analytics. It’s designed for quick deployment, reducing data warehouse needs and implementation costs. The tool is used by companies like Toyota, Toshiba, and Yamaha for DX initiatives. It features capabilities like natural language understanding AI and analytics, allowing for comprehensive data usage across organizations.

EDLIGO

EDLIGO has a strong track record, with customers successfully using our platform in more than twenty countries, boasting more than 2 million users, and filing 17 patents. In 2023, EDLIGO was recognized as one of Germany’s top three most innovative mid-sized companies in software.

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About This Partnership

EDLIGO GmbH is a leading company specializing in AI-powered Talent Analytics. EDLIGO offers an advanced, AI-powered comprehensive Talent Analytics solution for data-driven talent management, workforce planning, project staffing, competency management, employee experience, and retention management. We believe that employees are lifelong learners, so we have built a comprehensive solution that empowers organizations to master all aspects of talent management, including learning and development, with data and AI to drive the highest business impact.

Zyte

Zyte is a leader in web scraping services, offering advanced data extraction tools and proxy solutions to power business data needs efficiently and reliably.

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About This Partnership

Zyte provides a comprehensive web data platform, specializing in extracting and delivering structured web data at scale. They offer solutions like AI-powered automatic extraction, cloud hosting for crawlers, and a proxy manager for seamless data scraping.

Zyte’s services are beneficial for businesses needing large-scale, reliable web data for market research, competitive analysis, and data-driven decision-making.

Their tools cater to various data types including e-commerce products, job postings, news articles, and real estate listings, ensuring high-quality data extraction.

Salesforce

Salesforce is a leading CRM provider, offering a unified platform for sales, service, marketing, and customer engagement, integrated with AI for enhanced business growth.

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About This Partnership

Salesforce provides a comprehensive CRM platform, integrating sales, service, marketing, and customer experience tools.

Their AI-driven approach ensures efficient data handling, personalized customer interactions, and streamlined operations.

The platform benefits businesses of all sizes by enhancing customer relationships, improving sales productivity, and enabling effective marketing strategies.

Salesforce’s solutions are adaptable across various industries, helping companies achieve growth and operational excellence.

RainFocus

RainFocus offers a comprehensive platform for managing in-person, virtual, and hybrid events. They specialize in data-driven event management, providing robust registration flows, attendee engagement, and seamless omnichannel marketing.

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About This Partnership

RainFocus’s platform is designed to streamline event management across various lifecycle phases. It offers a unified approach to plan, manage, deliver, and optimize events, ensuring personalized attendee experiences.

Their solutions are beneficial for businesses seeking efficient event orchestration, as they enable data integration, flexibility, and customization. This approach results in enhanced attendee engagement, operational efficiency, and strategic marketing alignment.

HiFly Labs

Hiflylabs is a data solutions company offering data engineering, science, strategy advisory, and visualization. They focus on creating enterprise solutions with an emphasis on practicality and efficiency.

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About This Partnership

Hiflylabs provides tailored data services, including data engineering, science, and visualization. They cater to various industries, offering specialized solutions like Appic for app development and Hifly SODA for sales-oriented analytics.

Their approach focuses on leveraging modern technologies and ecosystems like Databricks, dbt, and the Modern Data Stack, ensuring robust, flexible, and powerful tools for their clients. This helps clients optimize their data handling and business value creation processes.

Data Ideology

Data Ideology specializes in data strategy, engineering, AI, and analytics, offering solutions to maximize data-driven outcomes and insights.

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About This Partnership

Data Ideology provides comprehensive data services, including strategy, engineering, AI, and analytics. They help businesses identify data-driven opportunities and create strategies for optimal outcomes.

Their services include building robust data pipelines, streamlining data processing, and leveraging AI for actionable insights.

This approach ensures data quality, compliance, and maximizes the strategic value of data assets, aiding organizations in making informed, data-driven decisions.

8x8

8×8, Inc. is a provider of integrated cloud communications and customer engagement solutions, offering unified communications, contact center, video conferencing, and team chat services.

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About This Partnership

8×8 delivers a unified platform for contact center, voice, video, chat, and embedded communications. Their solutions focus on enhancing customer experience, agent engagement, and employee connectivity.

Offering reliable, secure, and compliant services, 8×8 integrates with business and CRM applications like Microsoft Teams and Salesforce.

Their technology supports businesses in various industries, ensuring efficient communications and collaboration, global reach, and data-driven insights.

Vatis Tech

Vatis Tech provides an AI-powered speech-to-text infrastructure tool, offering high accuracy and efficiency in transcribing audio and video data for various industries.

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About This Partnership

Vatis Tech specializes in AI-driven speech-to-text technology, serving sectors like contact centers, broadcasting, medical, legal, media, and education.

Their platform features high accuracy, real-time transcription, and support for multiple languages and formats. It benefits users by enhancing data accessibility, improving workflow efficiency, and enabling more effective content analysis.

The technology is particularly beneficial for organizations needing rapid, precise transcription of large volumes of audio or video data.

OnlineSales

OnlineSales.ai is an advanced retail media monetization platform, offering AI-powered advertising solutions for retailers to optimize ad revenues.

Interested in becoming a partner? Contact Us Today!

About This Partnership

OnlineSales.ai specializes in retail media monetization with an AI-driven platform. It offers tools like sponsored product ads, display ads, offsite ads, and email ads to enhance digital marketing.

The platform enables retailers to increase ad revenues, deliver personalized shopping experiences, and automate ad campaign management.

Key benefits include maximizing ad spending, scaling advertising efforts, and providing an immersive shopper experience. The service is designed to be fully white-labeled and self-serve, ensuring user-friendly operation and customization according to business needs.

BabelStreet

Babel Street is a data analytics platform offering threat intelligence tools. They specialize in AI-enabled analysis of publicly and commercially available information for risk mitigation, fraud detection, and security.

Interested in becoming a partner? Contact Us Today!

About This Partnership

Babel Street’s platform empowers organizations with AI-driven insights from vast public and commercial data sources. It offers multilingual understanding, end-to-end automation, and extensive source access.

The platform is useful for threat intelligence, risk mitigation, and fraud detection. It’s valuable to government, law enforcement, and commercial sectors for its ability to process and analyze large volumes of data, helping them stay ahead of threats and risks.

Paychex

Paychex is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services.

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About This Partnership

Paychex offers a range of services aimed at simplifying payroll and HR processes for businesses. Their solutions cover payroll, benefits, insurance, and HR administration.

By automating and streamlining these aspects, Paychex helps businesses save time and reduce errors. They cater to small and mid-sized businesses, providing tools for tax administration, employee onboarding, and regulatory compliance.

Their platform is designed to be user-friendly, ensuring a seamless experience for employers and employees alike.

Experience

Experience.com is a platform offering solutions for customer and employee experience management, as well as online reputation management, using AI-driven feedback campaigns.

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About This Partnership

Experience.com provides AI-powered tools for managing customer and employee experiences, and online reputation. Their platform aids businesses in driving intelligent customer and employee feedback campaigns, amplifying marketing efforts, and enhancing customer-focused employee behavior.

It supports industries like banking, insurance, real estate, and healthcare, helping companies build a strong brand reputation and culture, ultimately leading to better client engagement and operational efficiency.

Qlik

Qlik provides data integration, data quality, and analytics solutions, integrating AI for advanced data management and actionable insights.

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About This Partnership

Qlik offers a comprehensive data and AI platform, integrating data integration and quality solutions with advanced analytics and AI.

Their services help companies optimize data management, enhancing decision-making and operational efficiency. Qlik’s AI-assisted analytics empower users of all skill levels, facilitating better data understanding and use.

Their tools assist in data quality governance, real-time data movement, and machine learning, supporting clients in various industries to leverage their data effectively.

Databricks

Databricks specializes in AI and data intelligence, offering a platform that integrates data management, real-time analytics, and AI for efficient data processing and insights.

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About This Partnership

Databricks provides a data intelligence platform, integrating ETL, data ingestion, business intelligence, AI, and governance tools. It helps organizations in efficiently managing and analyzing large volumes of data, aiding in better decision-making.

The platform is designed to simplify complex data processing, ensuring data privacy and control while developing AI applications.

Key benefits include streamlined workflows, enhanced data management, and the ability to drive insights using natural language. Databricks caters to various industries, optimizing operations and accelerating success in data and AI initiatives.

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Knowledge Works

KnowledgeWorks is dedicated to transforming education through personalized, competency-based approaches and systems change to benefit students and educators.

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About This Partnership

KnowledgeWorks focuses on reimagining education to ensure all students, regardless of background, can thrive. They provide tools and guidance for personalized, competency-based learning, advocating for policies that support this model.

Their work includes strategic planning, workshops, and resources for educators and policymakers. By fostering student-centered learning environments, they aim to create equitable educational opportunities, preparing students for an evolving world.

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MinervaCQ

Minerva CQ specializes in AI-enhanced support for contact centers, focusing on customer-agent interaction optimization through real-time assistance, workflow adaptation, and knowledge surfacing.

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About This Partnership

Minerva CQ revolutionizes customer service in contact centers using AI. Their system analyzes millions of interactions to assist agents in real-time, offering insights, data, and workflow optimization.

This leads to personalized, efficient customer interactions. Key benefits include improved customer experience, reduced handle times, enhanced agent performance, and increased revenue opportunities.

Minerva CQ also focuses on reducing agent onboarding times and optimizing training, making every agent more effective in their role.

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Clarteza

Clarteza focuses on driving brand innovation by deeply understanding consumer behavior and needs. They use AI and unique research methods to gather insights and translate these into actionable strategies for brands.

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About This Partnership

Clarteza’s services benefit clients by enhancing brand positioning, improving consumer engagement, and guiding product development.

Their approach helps brands connect with consumers more effectively, ensuring that their products and services are aligned with consumer expectations and market trends.

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The Centre For Educational Effectiveness

The Center for Educational Effectiveness (CEE) specializes in developing surveys, data tools, and services to support the growth of communities, districts, schools, and individuals. They focus on creating a positive impact in the educational sector since 1999.

Interested in becoming a partner? Contact Us Today!

About This Partnership

CEE partners with over 950 schools in 280 districts, offering services like strategic planning, coaching, professional development, and research projects.

They help educational institutions use data effectively, build strategic plans, improve leadership skills, and review programs objectively.

CEE’s approach centers on understanding and improving school climate and culture, enhancing performance, and promoting continuous improvement.

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Reality Check

RealityCheck is a full-service market research firm specializing in advanced qualitative analysis, quantitative research, and integrated qual/quant approaches.

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About This Partnership

RealityCheck offers deep consumer insights for strategic decision-making in brand strategy, concept testing, and consumer experience mapping.

Their unique approach combines advanced qualitative and quantitative methods, focusing on the critical 10% of new information essential for business growth.

They excel in translating complex data into actionable strategies, aiding companies in understanding and engaging with their customers effectively.

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Socratic Technologies

Sotech offers comprehensive research services including product testing, strategy consulting, message testing, and brand health tracking.

Interested in becoming a partner? Contact Us Today!

About This Partnership

Sotech is a leader in concept testing services. Sotech offers comprehensive research services including product testing, strategy consulting, message testing, and brand health tracking. They cater to various industries like consumer products, financial services, restaurants, and technology.

Their approach focuses on collaboration, innovative solutions, and strategic insights to help clients make informed decisions.

Sotech’s expertise in market research and concept testing enables businesses to understand consumer preferences, optimize product development, and enhance brand positioning, thereby ensuring customer satisfaction and market success.

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McKinney

McKinney & Company is a multi-discipline planning, design, and construction firm known for its innovation and comprehensive project delivery approach.

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About This Partnership

McKinney & Company specializes in integrating multiple disciplines like architecture, engineering, and construction management to offer innovative and efficient solutions. With a commitment to collaboration and quality, the firm ensures projects are completed to a high standard, on time, and within budget.

This approach has led to its reputation for handling challenging projects and delivering lasting value, making it a trusted partner for clients seeking comprehensive, high-quality services in planning, design, and construction.

Shapiro+Raj

Shapiro & Raj

Shapiro+Raj is a strategic insights consultancy specializing in social science, data analysis, and creative strategies, with over 60 years of industry experience

Interested in becoming a partner? Contact Us Today!

About This Partnership

Shapiro+Raj is a future-forward insights consultancy recognized as a leading strategic insights firm. They are distinguished for being innovative, having earned a top-25 most innovative company recognition for five consecutive years.

As the largest minority insights company, Shapiro+Raj operates with an integrated team comprising social scientists, data analysts, brand strategists, and creative ideators. Their approach combines social science and behavioral economics, enhanced by a blend of technology and humanity.

The company boasts over six decades of experience in various industries and has contributed to over $100 billion in market cap growth for their clients in the past seven years

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About This Partnership

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