Social media. Whether you love it or hate it, there’s no escaping it. Americans open up social media apps on their phone 17 times a day – more than once an hour, assuming you get a full night’s sleep. Given how much time people spend on it, it’s no surprise that many companies view social … Read more
Once customers choose a product or service, the continuing success of their relationship with that company depends on customer support. Get it right and win loyal customers for life. Miss the mark and you lose customers, who may then broadcast their dissatisfaction and do more damage to your brand. The noise level is rising, and … Read more
We’ve gone on the record before to state how important it is for companies to analyze their customers’ feedback if they want to remain competitive. Your customers know what they want and what they don’t want from the companies they buy from – and they’re not afraid to share. The good news is that more … Read more
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