Dive into a kaleidoscope of ideas, where technology intertwines with creativity, illuminating the path for future-forward market research. Join Kim Larson, the Client Success Manager at Luminoso, and Rob Pascale, a Chief Analytics Officer of Marketing Analysts, as they journey through an intriguing digital landscape painted by Artificial Intelligence, specifically the generative AI model, ChatGPT. … Read more
Leading brands consistently invest serious cash into understanding customer feelings. Feedback like I love my new shoes, but hated how long it took them to ship holds the key to understanding what pain points or positive moments make or break a user’s experience. Even reviews that look overall negative or positive may be hiding more … Read more
If you work with text feedback data in any form – product reviews, support tickets, open-ended survey responses, to name a few – you’ve undoubtedly encountered sentiment analysis. You might even own or have built a text analytics system that has a sentiment analysis tool. Standard in almost all text analytics products, sentiment analysis is … Read more
The amount of data we collect is only growing with each passing day, and there’s no sign of it slowing anytime soon. To make any use of all this information, we need a better way to search it. The bigger a haystack, the more difficult it is to find a needle. Tech giants like Microsoft … Read more
Since its launch in 2015, Luminoso’s core application for analyzing conversational text data has distinguished itself by working without libraries, ontologies, or lengthy setup. Our team is always searching for the quickest, most effective ways to analyze unstructured text data for business and technical users alike. We want all of our customers to uncover critical … Read more
On Thursday, I had the privilege of speaking at the Argyle Customer Experience Leadership forum in Boston. The cozy District Hall venue, nestled in Boston’s Seaport “Innovation” District, provided a comfortable space for Customer Experience (CX) practitioners to share insights and swap war stories. My panel tackled “Data’s Growing Role in Deepening Knowledge About Customer … Read more
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