Dive into a kaleidoscope of ideas, where technology intertwines with creativity, illuminating the path for future-forward market research. Join Kim Larson, the Client Success Manager at Luminoso, and Rob Pascale, a Chief Analytics Officer of Marketing Analysts, as they journey through an intriguing digital landscape painted by Artificial Intelligence, specifically the generative AI model, ChatGPT. … Read more
Identifying patterns and important concepts in unstructured text is key to understanding what people are really saying. Although there are valuable takeaways in entire text datasets, the insights you really need are those most relevant to the problem you’re trying to solve right now. These critical insights can usually be found within segments of your … Read more
The amount of data we collect is only growing with each passing day, and there’s no sign of it slowing anytime soon. To make any use of all this information, we need a better way to search it. The bigger a haystack, the more difficult it is to find a needle. Tech giants like Microsoft … Read more
When it comes to analyzing text, artificial intelligence (AI) and machine learning (ML) have gone mainstream. These advances have caused a wave of excitement in how we understand what people are saying in written language. And in the race to make this tech available, our responsibility in understanding the implications of its use can get … Read more
During my flight home from a recent meeting, I was reflecting on the feedback we received from a client with a strong internal data science team, and my mind drifted to the impact Yahoo Finance had on the stock market over 20 years ago. Understanding why a client meeting about our AI-powered text analytics triggered … Read more
On Thursday, I had the privilege of speaking at the Argyle Customer Experience Leadership forum in Boston. The cozy District Hall venue, nestled in Boston’s Seaport “Innovation” District, provided a comfortable space for Customer Experience (CX) practitioners to share insights and swap war stories. My panel tackled “Data’s Growing Role in Deepening Knowledge About Customer … Read more
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