Dive into a kaleidoscope of ideas, where technology intertwines with creativity, illuminating the path for future-forward market research. Join Kim Larson, the Client Success Manager at Luminoso, and Rob Pascale, a Chief Analytics Officer of Marketing Analysts, as they journey through an intriguing digital landscape painted by Artificial Intelligence, specifically the generative AI model, ChatGPT. … Read more
The amount of data we collect is only growing with each passing day, and there’s no sign of it slowing anytime soon. To make any use of all this information, we need a better way to search it. The bigger a haystack, the more difficult it is to find a needle. Tech giants like Microsoft … Read more
When it comes to analyzing text, artificial intelligence (AI) and machine learning (ML) have gone mainstream. These advances have caused a wave of excitement in how we understand what people are saying in written language. And in the race to make this tech available, our responsibility in understanding the implications of its use can get … Read more
It’s tempting to think of artificial intelligence (AI) algorithms as a source of objective truth based on data, but that’s really not how they work. Computers can only do the things they’re told to do by people. The data they use to learn and improve also comes from people. And the harmful things that people … Read more
During my flight home from a recent meeting, I was reflecting on the feedback we received from a client with a strong internal data science team, and my mind drifted to the impact Yahoo Finance had on the stock market over 20 years ago. Understanding why a client meeting about our AI-powered text analytics triggered … Read more
Organizations receive feedback about their products and services through more channels than ever before. At the same time, text analytics applications have transformed and are increasingly more useful, performing even the most advanced analyses of unstructured text. Organizations that can figure out how to deliver great experiences ultimately win the game of increased loyalty and … Read more
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