Tracking a wearable product launch

Customer feedback analytics and ticket classification make for a successful wearable technology product launch. Read the full case study here. Story A global consumer electronics company was on the verge of releasing a brand new wearable product. Given such a high-profile launch, the company needed to be ready to resolve any issues that might crop up … Read more

Can employee engagement improve customer loyalty?

A global telecom company discovered the connections between employee engagement and customer loyalty. Story The business analytics team at a large telecom company had been compiling and analyzing customer and employee feedback using traditional statistical methods. The problem was that these methods only worked well with quantitative data, and the team quickly realized that open-ended responses … Read more

How retailers are using AI to listen to customers

In the world of retail, the customer is indeed king. Retailers strive to minimize returns by selecting the right (quality) products for each and every aisle, all while managing social media fury and customer preferences across every channel imaginable. So, how are the best of the best keeping up with the onslaught of feedback coming … Read more